It is not difficult to find a social media listening platform – there are over 100 to choose from. What is difficult is to find the right tool. It takes a keen understanding of scope and requirements. It takes an evaluation and selection process that will surface the best platform to fully meet your requirements. And it takes a well thought-out process for deploying the platform across the organization in an effective and efficient manner. There are many questions to be asked and answers to be given. Asking the right questions at the right time is crucial.
It is helpful to think of the overall listening platform selection process in three phases:
- Plan – Define requirements, stakeholders, scope
- Select – Create a platform evaluation process tailored to your unique requirements
- Deploy – The selected platform across the organization with training, workflow and other important issues addressed.