Tag Archives: IPR

Will Barcelona Measurement Debate Shake Up the Industry?

26 May

In mid-June, the Second European Summit on Measurement will be held in Barcelona.  The Summit is jointly organized by the International Association for Measurement and Evaluation of Communication (AMEC) and the Institute for Public Relations.  The highlight of the conference will be a debate to “articulate and agree on standard metrics and measurement techniques…” according to a press release issued last week.

David Rockland, head of research for Ketchum, will lead the session.  Mr. Rockland has a lofty vision and high hopes for the debate, “We regard this as the industry’s ‘Commitment Conference’.  This is a very powerful moment in time in the history of public relations.  Until now, public relations has been undervalued due to its inability to measure itself.  The goal of this summit is to establish consistency in order to increase credibility.”

The three-day conference is expected to be attended by about 150 people, including many measurement thought leaders.  It should be interesting to see what comes out of this event.  Will it serve as a wake-up call to the industry?  Time will tell.  I’ll post some thoughts once the summit concludes.

Keeping it real…and transparent

  • I am a member of the Institute for Public Relations, Commission on Public Relations Measurement & Evaluation
  • My agency, Fleishman Hillard, has agreed to join AMEC (pending paperwork)
  • Ketchum is a sister Omnicom agency

Quest for the Golden Ruler – How Does Your Campaign Measure Up?

27 May

Entries to the 2008 Jack Felton Golden Ruler award designed to honor excellence in public relations measurement, research and evaluation, and sponsored by the Institute for Public Relations, are open and being accepted until July 31, 2008.  Here’s a note from the Chair of the Golden Ruler Committee, Toni Griffin, to IPR Measurement Commission members.  Good luck!

Dear Fellow Commission Members:

Good evening. I hope you all enjoyed the long holiday weekend.

Earlier this month, the Institute for Public Relations announced the Call for Entries for the 2008 Jack Felton Golden Ruler Award, an award created by the Commission on Public Relations Measurement & Evaluation. As chair of this year’s Golden Ruler Award Committee, I can think of no better way for you to demonstrate your support for excellence in research, measurement and evaluation than for you or one of your colleagues to submit an entry for this year’s Golden Ruler award.

As you know, the award’s primary objective is to identify superb examples of measurement integrated into public relations practice, and to publish these as case studies on the Institute’s website. The judging criteria fall into three broad categories: research methods, contributions to the practice of public relations, and quality and substance of findings.

Entry forms, which are available here must be received by July 31, 2008. As is the Institute’s practice, winners will be honored at an award ceremony at the Summit on Measurement held in October in Portsmouth, NH. In addition to the Golden Ruler, this year the judging committee may also select silver and merit level award winners.

I know how committed you are to standards of excellence in research and measurement. On behalf of the Golden Ruler Award Committee, I thank you in advance for your consideration about submitting an entry for this year’s award.

All the best,

Toni L. Griffin