In mid-May, the Institute for Public Relations announced the Call for Entries for the 2008 Jack Felton Golden Ruler Award, an award created by the Commission on Public Relations Measurement & Evaluation. I am proud to be a member of the Commission.
The award’s primary objective is to identify superb examples of measurement integrated into public relations practice, and to publish these as case studies on the Institute’s website. The judging criteria fall into three broad categories: research methods, contributions to the practice of public relations, and quality and substance of findings.
Entry forms, which are available here, must be received by July 31, 2008. As is the Institute’s practice, winners will be honored at an award ceremony at the Summit on Measurement held in October in Portsmouth, NH. In addition to the Golden Ruler, this year the judging committee may also select silver and merit level award winners.
I encourage all of you with measurement efforts you are proud of to submit them for consideration. Best of luck!