About the Author

Everything posted on this blog is my personal opinion and does not necessarily represent the views of my employer or its clients.

Don Bartholomew is Senior Vice President, Digital and Social Media Research for Ketchum.  He is a member of the Measurement Commission of the Institute for Public Relations.  He has counseled and completed research and measurement projects for numerous companies including BMW, Gatorade, Abbott, Dell, Remy Martin, Merck, Johnson & Johnson, Banana Boat, Forest Labs, Bayer, Boehringer Ingelheim, Eli Lilly, Medtronic, WTA, ATP, SEMATECH, Pioneer and RadioShack.

Don is a frequent speaker on public relations and social media measurement and ROI. Recent speaking engagements include BlogWorld Expo, Summit on Public Relations Research, Best Practices in Corporate Communications, BMA, PRSA, TPRA, PRSSA, Austin Software Council, The American Gas Association, The Branding Institute and the University of Texas.

Don is a former adjunct professor at the University of North Texas, teaching Mass Communications Research.  Don holds a B.S. Industrial Engineering & Operations Research from Syracuse University and an MBA from the University of Dallas.


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Twitter: @donbart

Facebook: donbartholomew




By displaying the Blog with Integrity badge and signing the pledge, I assert that the trust of my readers and the blogging community is important to me.

I treat others respectfully, attacking ideas and not people. I also welcome respectful disagreement with my own ideas.

I believe in intellectual property rights, providing links, citing sources, and crediting inspiration where appropriate.

I disclose my material relationships, policies and business practices. My readers will know the difference between editorial, advertorial, and advertising, should I choose to have it. If I do sponsored or paid posts, they are clearly marked.

When collaborating with marketers and PR professionals, I handle myself professionally and abide by basic journalistic standards.

I always present my honest opinions to the best of my ability.

I own my words. Even if I occasionally have to eat them.

6 Responses to “About”


  1. Anna Miotk » Archiwum bloga » Pomiar efektów w Sabre Awards - April 22, 2008

    […] Don Bartholomew został jurorem tegorocznej edycji konkursu Sabre Awards. Oceniwszy tegoroczne zgłoszenia pod kątem pomiaru ich efektów, opisuje trzy błędy najczęściej występujące w odrzuconych zgłoszeniach: […]

  2. Social Media PR Pitching – Is it passing you by? | Fresh Ideas - March 27, 2009

    […] Don Bartholomew recently wrote a post where he states, “While traditional media relations will continue to play a role in public relations programming, its importance and impact is shrinking…”  He goes on to say that, “The best PR programs today take a broad, holistic view of the various avenues to engage with customers and prospects – traditional media, social media, community involvement, grassroots events – and attempt to do so in ways the customer/prospect respects and prefers.”  He then quotes the declining numbers of newspapers. […]

  3. BabeofBusiness.com » Blog Archive » Measuring the ROI from Social Media/PR Efforts - June 2, 2009

    […] is one of my favorite graphics from Don Bartholomew (Principal of Acumentics Research – a social media and public relations research and measurement […]

  4. Demystifying Social Media ROI: chilling out with Don Bartholomew « HushPlush Bubble - March 1, 2010

    […] I happily share with you Don Bartholomew’s demystifying process for Social Media ROI. Don aka Metricsman is a member of the digital research team at Fleishman-Hillard, so he sure knows what he’s […]

  5. Wiki-Week Continues With the Top Experts In Analytics | Wikibrands - April 6, 2011

    […] 4.       Don Bartholomew -https://metricsman.wordpress.com/about/ […]

  6. When Don Bartholomew Foresaw the Future of Measurement - The Measurement Advisor - February 19, 2016

    […] year the communications measurement and evaluation profession lost one of its brightest minds, Don Bartholomew. His insight and commentary are missed. At one of the earliest Summits on the Future of […]

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