About the Author
Everything posted on this blog is my personal opinion and does not necessarily represent the views of my employer or its clients.
Don Bartholomew is Senior Vice President, Digital and Social Media Research for Ketchum. He is a member of the Measurement Commission of the Institute for Public Relations. He has counseled and completed research and measurement projects for numerous companies including BMW, Gatorade, Abbott, Dell, Remy Martin, Merck, Johnson & Johnson, Banana Boat, Forest Labs, Bayer, Boehringer Ingelheim, Eli Lilly, Medtronic, WTA, ATP, SEMATECH, Pioneer and RadioShack.
Don is a frequent speaker on public relations and social media measurement and ROI. Recent speaking engagements include BlogWorld Expo, Summit on Public Relations Research, Best Practices in Corporate Communications, BMA, PRSA, TPRA, PRSSA, Austin Software Council, The American Gas Association, The Branding Institute and the University of Texas.
Don is a former adjunct professor at the University of North Texas, teaching Mass Communications Research. Don holds a B.S. Industrial Engineering & Operations Research from Syracuse University and an MBA from the University of Dallas.
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I treat others respectfully, attacking ideas and not people. I also welcome respectful disagreement with my own ideas.
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I own my words. Even if I occasionally have to eat them.