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PR measurement: 5 things to forget & 5 things to learn | MediaMiser — Wed, 22 May 2013 20:46:16 +0000

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Comment on Social Media ROI Part 2: Research Approaches by Customer Competencies, Co-Creation, and Brand Communities | Skilful Minds

Customer Competencies, Co-Creation, and Brand Communities | Skilful Minds — Mon, 29 Apr 2013 15:00:58 +0000

[...] producing cultural capital distinguishing their status relative to the community, aside from the ROI and business value gained by the company owning the brand. Making sure members are provided [...]

Comment on A New Model for Social (and traditional) Media Measurement by Charity How To Blog

Charity How To Blog — Mon, 15 Apr 2013 22:15:02 +0000

[...] A New Model for Social (and traditional) Media Measurement From Proving the Value of Public Relations: Don Bartholomew presents a proposed social media metrics model. [...]

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Comment on Relief from your Social Media ROI Angst by Collabor | The value ROI for Social media.

Collabor | The value ROI for Social media. — Fri, 12 Apr 2013 12:03:09 +0000

[...] there is so real and so is the angst with not answering the ROI question. I read an interesting blog posted earlier this year by Don Martholomew, who calls himself, the Metrics [...]