Comments for MetricsMan http://metricsman.wordpress.com Insight and Opinions on the Fast Changing World of Social Media and Public Relations Research and Measurement Fri, 06 Nov 2009 16:44:46 +0000 http://wordpress.com/ hourly 1 Comment on Five Social Media & PR Measurement Trends to Watch in 2009 by ROI et médias sociaux RT @Min… « L'HYPERBLOG http://metricsman.wordpress.com/2009/01/08/five-social-media-pr-measurement-trends-to-watch-in-2009/#comment-2833 ROI et médias sociaux RT @Min… « L'HYPERBLOG Fri, 06 Nov 2009 16:44:46 +0000 http://metricsman.wordpress.com/?p=79#comment-2833 [...] >> Five Social Media & PR Measurement [...] [...] >> Five Social Media & PR Measurement [...]

]]> Comment on Social Media ROI Part 2: Research Approaches by Irrelevant knowledge, media usage patterns, body posture and so much more… | Customer Engagement Unit http://metricsman.wordpress.com/2009/10/08/social-media-roi-part-2-research-approaches/#comment-2832 Irrelevant knowledge, media usage patterns, body posture and so much more… | Customer Engagement Unit Sat, 31 Oct 2009 07:31:40 +0000 http://metricsman.wordpress.com/?p=225#comment-2832 [...] Social media ROI: research approaches [...] [...] Social media ROI: research approaches [...]

]]> Comment on Social Media ROI Part 2: Research Approaches by The Importance of a Social Media ROI Diagnostic http://metricsman.wordpress.com/2009/10/08/social-media-roi-part-2-research-approaches/#comment-2831 The Importance of a Social Media ROI Diagnostic Thu, 22 Oct 2009 07:03:11 +0000 http://metricsman.wordpress.com/?p=225#comment-2831 [...] metrics and benchmarks?  This should be broken down by business function or department.  See Metrics Man for a good example of what I [...] [...] metrics and benchmarks?  This should be broken down by business function or department.  See Metrics Man for a good example of what I [...]

]]> Comment on Social Media ROI Part 2: Research Approaches by Nick Lim http://metricsman.wordpress.com/2009/10/08/social-media-roi-part-2-research-approaches/#comment-2830 Nick Lim Fri, 16 Oct 2009 16:30:53 +0000 http://metricsman.wordpress.com/?p=225#comment-2830 Indeed, the research would be intriguing, now the hard part - getting the data! Keep up the good work here. Nick Indeed, the research would be intriguing, now the hard part – getting the data! Keep up the good work here.

Nick

]]> Comment on Social Media ROI Part 2: Research Approaches by metricsman http://metricsman.wordpress.com/2009/10/08/social-media-roi-part-2-research-approaches/#comment-2829 metricsman Fri, 16 Oct 2009 16:10:16 +0000 http://metricsman.wordpress.com/?p=225#comment-2829 Hi Nick, Thanks for stopping by and leaving a comment. You are absolutely right about confounding factors. Even with econometrics it still may be difficult to mitigate factors like colinearity of variables, etc. On your question, I have not seen any such research. I think what you are thinking about is very intriguing. You may have to do the research yourself! -Don B Hi Nick,
Thanks for stopping by and leaving a comment. You are absolutely right about confounding factors. Even with econometrics it still may be difficult to mitigate factors like colinearity of variables, etc. On your question, I have not seen any such research. I think what you are thinking about is very intriguing. You may have to do the research yourself! -Don B

]]> Comment on Social Media ROI Part 2: Research Approaches by Nick Lim http://metricsman.wordpress.com/2009/10/08/social-media-roi-part-2-research-approaches/#comment-2828 Nick Lim Fri, 16 Oct 2009 15:57:52 +0000 http://metricsman.wordpress.com/?p=225#comment-2828 Nice framework. The challenge with going from PR/SM -> PR/SM outcome; and then PR/SM -> business outcome is the indirect aspect and the possibility of confounding factors. In the PR/SM->outcome correlation, there could be an underlying confounding factor that is independent of the PR/SM effect, so it just leads to one more potential break in the generalizability of the finding. On another note, are you aware of any research linking the social network structure of a brands' consumers to key business outcomes like sales? In essence, I'm trying to find a corollary to the smoking cessation finding - the higher the eigenvector centrality in the social network, the higher the likelihood that the person will quit smoking. See http://sonamine.wordpress.com/2009/06/08/smokers-quit-together-as-a-connected-cluster-in-a-social-network/ thanks Nick Nice framework. The challenge with going from PR/SM -> PR/SM outcome; and then PR/SM -> business outcome is the indirect aspect and the possibility of confounding factors. In the PR/SM->outcome correlation, there could be an underlying confounding factor that is independent of the PR/SM effect, so it just leads to one more potential break in the generalizability of the finding.

On another note, are you aware of any research linking the social network structure of a brands’ consumers to key business outcomes like sales? In essence, I’m trying to find a corollary to the smoking cessation finding – the higher the eigenvector centrality in the social network, the higher the likelihood that the person will quit smoking. See http://sonamine.wordpress.com/2009/06/08/smokers-quit-together-as-a-connected-cluster-in-a-social-network/

thanks
Nick

]]> Comment on Social Media ROI Part 1: Framework by DHM’s Weekly Link Tips #1 « davidhamann media http://metricsman.wordpress.com/2009/10/06/social-media-roi-part-1-framework/#comment-2827 DHM’s Weekly Link Tips #1 « davidhamann media Thu, 15 Oct 2009 06:22:57 +0000 http://metricsman.wordpress.com/?p=208#comment-2827 [...] Social Media ROI Part 1: Framework (metricsman.wordpress.com) [...] [...] Social Media ROI Part 1: Framework (metricsman.wordpress.com) [...]

]]> Comment on Social Media ROI Part 1: Framework by Social Media Costs … More Than Just ROI Calculations : Natural Search Blog http://metricsman.wordpress.com/2009/10/06/social-media-roi-part-1-framework/#comment-2826 Social Media Costs … More Than Just ROI Calculations : Natural Search Blog Tue, 13 Oct 2009 16:48:46 +0000 http://metricsman.wordpress.com/?p=208#comment-2826 [...] more thoughts on measuring social media? Be sure check out these great posts by Don Bartholomew, Social Media ROI Part 1: Framework and Social Media ROI Part 2: Research [...] [...] more thoughts on measuring social media? Be sure check out these great posts by Don Bartholomew, Social Media ROI Part 1: Framework and Social Media ROI Part 2: Research [...]

]]> Comment on Public Relations Measurement 2010: Five Things to Forget & Five Things to Learn by Roberta Perry http://metricsman.wordpress.com/2009/07/29/public-relations-measurement-2010-five-things-to-forget-five-things-to-learn/#comment-2825 Roberta Perry Mon, 12 Oct 2009 13:42:45 +0000 http://metricsman.wordpress.com/?p=185#comment-2825 Hi Don, I often struggle with finding a measurement tool that reflects what is going on in the real world. I deal mostly with small businesses who constantly need reminding that PR is not sales. I understand they worry about their investment in me, but I've run out of ways to say what public relations is and is not. I perform well and get them results, but in their eyes, if the phone doesn't ring 3 more times a day than before, I've failed. My mom, who was my business partner, used to say, though usually not to the client's face, "you see this? It is a pen, not a magic wand. I am not selling (insert product name here), I am telling people it is for sale, why they should buy it and what it will do for them." Your insight and specific description gives me a more defined and concrete way of explaining to my clients what they can expect from me - even if I have to tell them every week or so. I'm incorporating your research and metrics (citing you as the developer) within my proposals to show how a prospect should be measuring and reading results. It's still an uphill battle, but the more I keep referring back to this and you, the sooner people, clients will understand what it is that we do and won't see us as the unchecked villain. Bravo and Thank You!! Roberta Hi Don,
I often struggle with finding a measurement tool that reflects what is going on in the real world. I deal mostly with small businesses who constantly need reminding that PR is not sales. I understand they worry about their investment in me, but I’ve run out of ways to say what public relations is and is not. I perform well and get them results, but in their eyes, if the phone doesn’t ring 3 more times a day than before, I’ve failed. My mom, who was my business partner, used to say, though usually not to the client’s face, “you see this? It is a pen, not a magic wand. I am not selling (insert product name here), I am telling people it is for sale, why they should buy it and what it will do for them.”

Your insight and specific description gives me a more defined and concrete way of explaining to my clients what they can expect from me – even if I have to tell them every week or so.

I’m incorporating your research and metrics (citing you as the developer) within my proposals to show how a prospect should be measuring and reading results. It’s still an uphill battle, but the more I keep referring back to this and you, the sooner people, clients will understand what it is that we do and won’t see us as the unchecked villain.

Bravo and Thank You!!

Roberta

]]> Comment on Social Media ROI Part 1: Framework by Non Stop Portals Blog » Social Media Return On Investment (ROI) http://metricsman.wordpress.com/2009/10/06/social-media-roi-part-1-framework/#comment-2824 Non Stop Portals Blog » Social Media Return On Investment (ROI) Thu, 08 Oct 2009 19:24:39 +0000 http://metricsman.wordpress.com/?p=208#comment-2824 [...] Social Media ROI Framework [...] [...] Social Media ROI Framework [...]

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