Comments for MetricsMan

Comment on Twitter Influence Tools: Beware of Shiny Objects! by metricsman

metricsman — Fri, 20 Nov 2009 22:38:42 +0000

Thanks for stopping by, Mark, and for your kind words. -Don B

Comment on Twitter Influence Tools: Beware of Shiny Objects! by Mark Senak

Mark Senak — Fri, 20 Nov 2009 19:56:23 +0000

Very nice analysis and very timely for me. I also Tweeted it. Thanks. Mark

Comment on Twitter Influence Tools: Beware of Shiny Objects! by metricsman

metricsman — Wed, 18 Nov 2009 23:26:31 +0000

Hi Mark,
You make an outstanding point about geography and culture being important contextual touchstones. I was remiss in not mentioning that in my post. You are, of course, absolutely right about Twitter being primarily U.S.-centric at this point. Thanks for reminding us to have more of a global perspective, I appreciate it.
-Don B

Comment on Twitter Influence Tools: Beware of Shiny Objects! by Mark Pack

Mark Pack — Wed, 18 Nov 2009 22:47:50 +0000

I think your contextual point is important. Context is also often related to geography. Knowing who is influential on Twitter (however you define that) is one thing.

Knowing who is influential in your bit of the world if you are outside the US is much more important than knowing that a system dominated by US users overall has US people most influential – surprise.

The Twitter trends are in their own way a good illustration of this problem. They tell us what people in the US are talking about, sometimes what people in the UK are talking about and very rarely what people elsewhere are talking about. There aren’t actually very many uses for getting that mix of information.

Comment on Twitter Influence Tools: Beware of Shiny Objects! by Twitter Influence Tools: Beware of Shiny Objects! « MetricsMan | Twitter Web Blog - Twitter Marketing Tips

Wed, 18 Nov 2009 20:54:51 +0000

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Comment on Twitter Influence Tools: Beware of Shiny Objects! by metricsman

metricsman — Wed, 18 Nov 2009 19:32:23 +0000

David,
Thanks very much for stopping by and leaving a comment. Sorry about the mini-stats talk – I promise not to do it too often!

Brian,
Thanks very much for commenting. I’ll look into Klout and let you know what I think. I doubt my point about these tools will change too much however, measuring influence by proxy – follower count, RTs, posting velocity, etc. really needs to be verified with some true influence research. Model verification would help me change my mind. Your blog is outstanding BTW – strong conceptual thinking and very well-written.

Thanks again, Don B @donbart

Comment on Twitter Influence Tools: Beware of Shiny Objects! by Brian Solis

Brian Solis — Wed, 18 Nov 2009 18:10:08 +0000

Hi Don, thanks for the mention! I’ve been toying with Klout.com over the last few days…was asked to cover them for TechCrunch. They have a very interesting formula for identifying influencers as well as influencers by topic. Would love your thoughts on it. Cheers!

Comment on Twitter Influence Tools: Beware of Shiny Objects! by David Burk

David Burk — Wed, 18 Nov 2009 18:00:32 +0000

This is a very well-thought analysis–it threw me back to stats class when you started to talk about standard deviations and coefficients. So, I enjoyed it AND I agree wholeheartedly. Thanks for taking the time to think this through and post!

Comment on Measuring Influence in Social Media by Chloe Z

Chloe Z — Tue, 17 Nov 2009 16:13:06 +0000

Don,
I totally agree with your suggestion that primary research is needed to assess attitudinal changes and subsequent behavior. Actually I just finished my thesis paper on the uses and gratifications of Facebook users, their attitudes towards brands with presence on social media and their behaviors of interacting with those brands on Facebook. The research is based on in-depth interviews with Facebook users. The Result, though not generalizable, shows that our social media efforts don’t turn out the way we want it to be. At least on social networking sites such as Facebook, attitudes towards business profiles and their viral efforts are negative. However, I don’t know how to “quantify” this attitude. Look forward to your future posts on this.

Thanks!
Chloe

Comment on Five Social Media & PR Measurement Trends to Watch in 2009 by Social media and PR basics « Prgroup10's Blog

Social media and PR basics « Prgroup10's Blog — Mon, 16 Nov 2009 21:34:44 +0000

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