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Insight and Opinions on the Fast Changing World of Social Media and Public Relations Research and Measurement
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Posts for the Return on Investment) ROI Category
6
10.8.09
Social Media ROI Part 2: Research Approaches
14
10.6.09
Social Media ROI Part 1: Framework
40
7.29.09
Public Relations Measurement 2010: Five Things to Forget & Five Things to Learn
10
6.12.09
The Difference Between Value and ROI
14
6.8.09
Five Things You Should Know About Social Media ROI
7
6.4.09
Measuring Influence in Social Media
8
5.28.09
In Social Media, Are We Looking For ROI in All The Wrong Places?
8
5.7.09
What Is That Hit In The (insert major publication name here) Worth? Nothing, Unless it Creates Engagement.
8
12.8.08
With Primary Research Secondary, PR ROI Efforts Will Remain Elusive
3
11.28.07
Public Relations Residual Value (PRrv)
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Public Relations Measurement 2010: Five Things to Forget & Five Things to Learn
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