About
About the Author
Everything posted on this blog is my personal opinion and does not necessarily represent the views of my employer or its clients.
Don Bartholomew is a member of the digital research team at Fleishman-Hillard. Don is a member of the Measurement Commission of the Institute for Public Relations. He has counseled and completed research and measurement projects for numerous companies including Dell, Remy Martin, Merck, Johnson & Johnson, Banana Boat, Forest Labs, Bayer, Boehringer Ingelheim, Eli Lilly, Medtronic, WTA, ATP, SEMATECH, Pioneer, PureMax and RadioShack.
Don is a frequent speaker on public relations accountability, measurement and ROI. Recent speaking engagements include Best Practices in Corporate Communications, BMA, PRSA, TPRA, PRSSA, Austin Software Council, The American Gas Association, The Branding Institute and the University of Texas.
Don is a former adjunct professor at the University of North Texas, teaching Mass Communications Research. Don holds a B.S. Industrial Engineering & Operations Research from Syracuse University and an MBA from the University of Dallas.
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Trackbacks & Pingbacks
- Anna Miotk » Archiwum bloga » Pomiar efektów w Sabre Awards
- Social Media PR Pitching – Is it passing you by? | Fresh Ideas
- BabeofBusiness.com » Blog Archive » Measuring the ROI from Social Media/PR Efforts
I teach Principles of Public Relations for the Journalism Department at Northwestern State University in Louisiana and am now writing a book chapter about the use of computer-mediated public relations for environmental causes. The book is being edited by Dr. Sandra Duhe of the University of Louisiana-Lafayette.
I am trying to highlight some specific examples of excellent work on computer-mediated PR concerning the environment.
If you know of any such examples, where the web, podcasts, blogs, direct feeds, downloads, email, etc. are being used effectively and creatively to reach target audiences–rather than relying on the traditional mass media–could you please let me know?? I want to cite the best examples of computer-mediated PR in my chapter.
Please respond by May 20th, if possible.
Sincerely,
Ric Jensen, PhD