Selecting the Right Social Media Listening Platform is a Process Not an Event

17 Sep

It is not difficult to find a social media listening platform – there are over 100 to choose from.  What is difficult is to find the right tool.  It takes a keen understanding of scope and requirements.  It takes an evaluation and selection process that will surface the best platform to fully meet your  requirements.  And it takes a well thought-out process for deploying the platform across the organization in an effective and efficient manner.   There are many questions to be asked and answers to be given.  Asking the right questions at the right time is crucial.

It is helpful to think of the overall listening platform selection process in three phases:

  1. Plan – Define requirements, stakeholders, scope
  2. Select – Create a platform evaluation process tailored to your unique requirements
  3. Deploy – The selected platform across the organization with training, workflow and other important issues addressed.
To read the rest of this post and to download the free eBook, Social Media Listening Platforms: How to select and deploy the right social media listening tools for your company, please click here.

One Response to “Selecting the Right Social Media Listening Platform is a Process Not an Event”

  1. saulman July 21, 2012 at 3:40 am #

    Great stuff, and may I suggest that anyone looking to hone in on conversations, curate content and/or topic-tag for reach needs to use the brand new social media tool, for brand monitoring, listening, topic smart-tagging, and content curation (with proper referencing of original content creators): RiteTag is a tool for finding the “rite” tags for many social networks based on your query. We also provide stats and examples of recent updates with each tag suggested, so people can learn about the types of content that tends to go with a tag.

    Some tools do tag illustration. Also, they do the job just with Twitter; http://www.RiteTag.com already has 10 social neworks (with topic-tagging) integrated, and will expand to more than 20 – which people can search on simultaneously. RiteTag – to find the rite tags, per network (they vary per network) and learn about tags as well. Its not about SEO, but SSO: social sharing optimization: optimizing social media updates to be seen by those not following you by name, but following and searching for your tagged topics. And absolutely nothing out there does what RiteTag.com does for this, not for one network, let alone the ten that we already have integrated.

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