Yesterday, I launched my new company, Acumentics Research, a social media and public relations research and measurement consultancy. The firm will focus on helping clients develop cost-effective research and evaluation programs designed to quantify the results and return on investment of social media and public relations. ‘Acumentics’ is a hybrid of acumen and analytics.
Acumentics Research offers a range of services from measurement consulting to full measurement program outsourcing. Acumentics has a flexible model, and can work with organizations to add value in the ways that make the most sense for their current skills, available staff time, budget, and research and measurement expertise.
In primary research, Acumentics will specialize in cost-effective quantitative research designed to support public relations and social media return on investment studies, employee communications, social media and ‘offline’ brand awareness and tracking, consumer attitudes and opinions, media-oriented studies, thought leadership and corporate reputation research.
For a limited time, Acumentics is offering an ROI Roadmap designed to create a customized framework for measuring return on investment, and a free 30-day analysis of social media conversation.
Thanks for your support. -Don B