Proving the Value of Public Relations

How can we enhance accountability and prove the value of what we do in public relations? How can we demonstrate return on investment (ROI)? In this space we’ll provide a forum for industry discussion along with news, views, tools, techniques and resources to help you measure up!

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The ‘Outs’ debate November 1, 2007

• November 2007

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  • Accountability
  • Ad Value Equivalents
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  • Measureable Objectives
  • Miscellaneous
  • PR Metrics
  • Relationship Measurement
  • Return on Investment) ROI

• Recent Posts

  • To Win Industry Awards Proper Measurement Is Crucial
  • Reach Makes a Better Impression
  • Five PR Measurement Trends to Watch in 2008
  • AVEs (Advertising Value Equivalents) Revisited
  • Public Relations Residual Value (PRrv)

• Top Posts

  • AVEs (Advertising Value Equivalents) Revisited
  • Let's put Outputs, Outtakes and Outcomes in the Outhouse
  • Five PR Measurement Trends to Watch in 2008
  • ROI - Is statistical modeling the answer? Depends on the question.
  • To Win Industry Awards Proper Measurement Is Crucial
  • Outputs or Outcomes or Both?
  • Marketing Mix Modeling (MMM) Follow-up
  • Let’s Rein In The Hype About Relationship Measurement
  • Reflections on Relationship Measurement
  • Reach Makes a Better Impression

• Blogroll

  • Andy Lark’s Blog
  • Cymfony’s Marketing Insight
  • Evaluating the Media
  • IABC Measurement Blog
  • Intelligent Measurement
  • KDPaine’s PR Measurement Blog
  • Mark Cuban’s Blog
  • Measurement Matters
  • Measurement PRoponent/PRomulgator
  • Michael Kempner
  • PR Measurement
  • PR-Squared

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