Updates for your PR Measurement Reading List June 16, 2006
Posted by metricsman in Uncategorized.2 comments
NEW RESOURCE BOOK ON USING PR RESEARCH
Dr. Walter K. Lindenmann, a colleague on the Commission on PR Measurement & Evaluation, has updated one of the seminal research papers in the field, "Public Relations Research for Planning and Evaluation" is a resource book that outlines and describes essential needs, tools and techniques of the field. Lindenmann even offers suggestions for do-it-yourself research, includes a bibliography of key research references and a selected glossary of research terms. Go to the Institute for Public Relations home page and look for the direct link.
WEINER BOOK ANNOUNCEMENT
Mark Weiner, former chair of the Commission on PR Measurement & Evaluation, has authored a new book entitled Unleashing the Power of PR: A Contrarian's Guide to Marketing and Communication. "One of the great myths in the field of public relations is that PR, driven as it is by relationships and creativity, is impossible to measure," says Weiner. "To the contrary, public relations in today's business environment is as much science as it is art. This book demonstrates and documents how public relations can be used as a low-cost, high-value alternative for achieving meaningful business outcomes."
Congratulations on the book Mark - I look forward to reading it. -DB
